IT ALL BEGAN OVER 35 YEARS AGO ON A LITTLE ISLAND NESTLED IN THE SHADOW OF THE OLYMPIC MOUNTAINS…

Founded in 1980 by renowned rod designer Don Green and quickly joined by Bruce Kirschner (formerly of K2 Skis), Sage was created with one idea in mind - to build the world's finest performance fly fishing equipment. Using innovative, world-class materials and years of experience gained while working with Fenwick and Grizzly rod companies, Don revolutionized the fly fishing world.


When Sage started business on Bainbridge Island, WA it was first known as Winslow Rod Company, named after the small town on Bainbridge Island. Although the name quickly changed to Sage, the location on Bainbridge Island is still the same today. Starting with just six employees and about 1,500 square feet dedicated to manufacturing, today Sage has grown to 175 employees working in a 30,000 square foot space. The following story sheds light on Sage throughout the past 4 decades.

First, it’s important to understand the ethos that has been constant at Sage since the beginning: Perfecting Performance and the emphasis on design and function. The philosophy was simply: specialty product for specialty anglers.

Years of fly fishing experience had taught Don that fly rods should never run out of "power." While there might be fishing scenarios where the full power and flex of a fly rod were not utilized by the angler, the best designs were those that always held power in reserve. Hence the name Reserve Power was given to the new style of fly rod Don developed using graphite to create high line speed for extra-long casts or windy conditions. The name was abbreviated to the RP. Released in 1983, this was the first major fly rod series released by Sage, and the RP family, built with Sage’s Graphite II Technology, quickly became the most talked about fly rods in the world.



Recognizing that different fishing scenarios require different rod actions, in 1987 Don designed the now legendary LL Series of moderate action fly rods in 2-5-weight rods for the light-line angler.

The initial success of the Graphite II Technology and the RP and LL didn’t stall the innovation. Don continued to tinker, introducing Graphite III Technology and the RPL series in 1989. By the early 90s, the RPL was the high performance standard of fly anglers everywhere.

Also in 1989, Sage brought to the marketplace the first series of fly rods built specifically for the unique challenges of the saltwater angler. The RPLX fly rods, built for line weights 8-12, almost instantly became the standard of modern saltwater angling experience.

Finally, working with some of the finest two-handed fly casters in the world, Sage introduced a complete line of spey and European-style double-hand rods, a series that rounded out Sage's family of fly rods. Now, anglers around the world could find a performance fly rod for whatever their needs might be.

Through the 1990s and 2000s, Sage continued lead the industry in fly rod material innovation and design. The challenge became not what could be put in a rod, but what could be taken out. The innovation continued with the Graphite IIIe Technology XP in 2000, the Generation 5 Technology Z-Axis in 2007, the Konnetic Technology ONE in 2012, and the KonneticHD Technology X in 2017. Through the decades, Sage remained focused on the specific needs of the specialty angler, introducing ultra-fast action rods like the TCX and METHOD, light line rods like the TXL and Little ONE, slow and moderate action rods like the CIRCA and MOD, species-specific rods like the BASS, PIKE, and MUSKY, and technique-specific rods like the ESN. The focus has always been the experience, and creating the right performance rod for every situation.

While overshadowed by Sage’s rod innovation and expertise, Sage has designed and manufactured reels since the introduction of the 500 Series in 1984. The same meticulous design, attention to detail, and “form follows function” mantra from Sage’s rod design and manufacturing drives Sage’s reel innovation.

For over three decades, Sage has been an industry leader in reel design. In the early years, Sage partnered with world-class reel manufacturers including Hardy and Dannielsson, as well as ownership of Lamson in the mid-1990s. But the noticeable leap came in 2001 with the introduction of the 3000 Drag Series. Featuring a Sealed Carbon System Drag (SCS) using exclusive high-grade USA carbon, the 3000 Drag was a game changer for Sage and the angler looking for a high performance drag system. Sage pioneered the use of carbon in a drag system, a far superior material that is durable, consistent, lightweight, and reliable.


SCS Drag was the first of many reel innovations Sage has introduced to the reel category. One Revolution Drag knobs, carbon fiber spools with stable resins, unique quick release spool mechanisms, ultra-light click reel systems and now industry-standard features like large and concave arbors are a few examples of Sage’s contribution to reel design. Sage’s material, design, and manufacturing expertise combine with continued partnerships with the world’s finest component suppliers and manufacturers to achieve Sage’s ultimate goal of Precise Control.


Today, Sage continues to seek performance advantages through new materials and designs. Since Sage handcrafted our first rod in 1980, Perfecting Performance has been the ethos. It steers Sage’s never-ending pursuit of new material technologies, innovation of rod actions, and engineering of reel designs. It’s reflected in Sage’s lifetime warranty and customer service experience. It fuels Sage’s stewardship of the watersheds we enjoy and the engagement with the fly fishing community. It inspires the Sage team to share ideas, push boundaries, and find beauty in the details. And drives Sage’s commitment to US craftsmanship, and the shared passion for the art of fly fishing.

Products 73-96 of 99
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6 weight 120" 4 pc. Sage X Spey Rod   Sage X Rod, model 6120-4, light-weight Spey rod, trout rod, steelhead rod, salmon rod, FlyFishUSA.com, The Fly Fishing Shop, Welches, Oregon
Price: $1,200.00
View
Availability: In Stock 1-2 day
Item #: 2029-6120-4 -

The new Two-Handed X rods let you experience the remarkable benefits of KonneticHD Technology through access to the more powerful lower sections of the rod, allowing for easier and more efficient load carry through the casting stroke. The shaft's significantly enhanced recovery and crisper tip stop optimize line speed to deliver long, smooth casts. The decreased vertical movement and vibrations in the blank result in a more accurate and efficient presentation. A very popular summer steelhead...

7 weight 114" 4 pc. Sage Pulse Switch Rod  Pulse Rod  7130-4pc
Price: $550.00
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Availability: In Stock 1-2 day
Item #: 2026-7114-4 -

Designed from scratch by our world-class R&D team and tested on the water around the globe, the PULSE is Sage?s newest fast action family of fly rods. Graphite IIIe technology ensures power and durability, providing fast action performance and a connected feel. Handcrafted right here on Bainbridge Island, the PULSE is finished with custom-designed componentry and eye-catching cosmetic details. The PULSE will be your workhorse?from freshwater to saltwater, single-hand, switch, or Spey, there?s...

7 weight 130" 4 pc. Sage Pulse Spey Rod   Pulse Rod  7130-4pc
Price: $650.00
View
Availability: In Stock 1-2 day
Item #: 2026-7130-4 -

Designed from scratch by our world-class R&D team and tested on the water around the globe, the PULSE is Sage?s newest fast action family of fly rods. Graphite IIIe technology ensures power and durability, providing fast action performance and a connected feel. Handcrafted right here on Bainbridge Island, the PULSE is finished with custom-designed componentry and eye-catching cosmetic details. The PULSE will be your workhorse?from freshwater to saltwater, single-hand, switch, or Spey, there?s...

7 weight 90" 4 pc. Sage X Rod   Sage X Rod, model 790-4, mid-weight fly rod, with an extension butt, trout rod, bass rod, light saltwater, lake fishing, fly fishing rod, FlyFishUSA.com, The Fly Fishing Shop, Welches, Oregon
Price: $900.00
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Availability: In Stock 1-2 day
Item #: 2029-790-4 -

The X rod's all-new fast action taper built with Sage's KonneticHD Technology delivers greater blank recovery and a crisper tip stop - creating tighter, more efficient loops throughout all ranges of casting styles. This taper allows you to dig deeper into the rod and access the lower sections, shifting power closer to the angler. Decreased lateral and medial movement and vibrations in the blank result in a more accurate and efficient presentation, resulting in a performance driven, forgiving...

7 weight 96" 4 pc. Sage X Rod d, Sage X Rod, model 0-4, mid-weight fly rod, with an extension butt, large trout rod, bass rod, light saltwater, lake fishing, fly fishing rod, FlyFishUSA.com, The Fly Fishing Shop, Welches, Oregon
Price: $900.00
View
Availability: In Stock 1-2 day
Item #: 2029-796-4 -

The X rod's all-new fast action taper built with Sage's KonneticHD Technology delivers greater blank recovery and a crisper tip stop - creating tighter, more efficient loops throughout all ranges of casting styles. This taper allows you to dig deeper into the rod and access the lower sections, shifting power closer to the angler. Decreased lateral and medial movement and vibrations in the blank result in a more accurate and efficient presentation, resulting in a performance driven, forgiving...

8 weight 90" 4 pc. Sage Pulse Rod    Pulse Rod  7130-4pc
Price: $450.00
View
Availability: In Stock 1-2 day
Item #: 2026-890-4 -

Designed from scratch by our world-class R&D team and tested on the water around the globe, the PULSE is Sage?s newest fast action family of fly rods. Graphite IIIe technology ensures power and durability, providing fast action performance and a connected feel. Handcrafted right here on Bainbridge Island, the PULSE is finished with custom-designed componentry and eye-catching cosmetic details. The PULSE will be your workhorse?from freshwater to saltwater, single-hand, switch, or Spey, there?s...

8 weight 96" 4 pc. Sage Pulse Rod   Pulse Rod  7130-4pc
Price: $450.00
View
Availability: In Stock 1-2 day
Item #: 2026-896-4 -

Designed from scratch by our world-class R&D team and tested on the water around the globe, the PULSE is Sage?s newest fast action family of fly rods. Graphite IIIe technology ensures power and durability, providing fast action performance and a connected feel. Handcrafted right here on Bainbridge Island, the PULSE is finished with custom-designed componentry and eye-catching cosmetic details. The PULSE will be your workhorse?from freshwater to saltwater, single-hand, switch, or Spey, there?s...

7 weight 100" 4 pc. Sage X Rod  Sage X Rod, model 7100-4, mid-weight fly rod, with an extension butt, steelhead rod, salmon rod, fly fishing rod, FlyFishUSA.com, The Fly Fishing Sage X Rod, model 0-4, midShop, Welches, Oregon
Price: $900.00
View
Availability: In Stock 1-2 day
Item #: 2029-7100-4 -

The X rod's all-new fast action taper built with Sage's KonneticHD Technology delivers greater blank recovery and a crisper tip stop - creating tighter, more efficient loops throughout all ranges of casting styles. This taper allows you to dig deeper into the rod and access the lower sections, shifting power closer to the angler. Decreased lateral and medial movement and vibrations in the blank result in a more accurate and efficient presentation, resulting in a performance driven, forgiving...

7wt. 110" 4 pc. Sage X Switch Rod   Sage X Rod, model 7110-4, mid-weight switch rod, for steelhead and salmon, fly fishing rod, FlyFishUSA.com, The Fly Fishing Shop, Welches, Oregon
Price: $1,100.00
View
Availability: In Stock 1-2 day
Item #: 2029-7110-4 -

The new Two-Handed X rods let you experience the remarkable benefits of KonneticHD Technology through access to the more powerful lower sections of the rod, allowing for easier and more efficient load carry through the casting stroke. The shaft's significantly enhanced recovery and crisper tip stop optimize line speed to deliver long, smooth casts. The decreased vertical movement and vibrations in the blank result in a more accurate and efficient presentation. One of the most popular steelhead...

8 weight 114" 4 pc. Sage Pulse Switch Rod    Pulse Rod  7130-4pc
Price: $550.00
View
Availability: In Stock 1-2 day
Item #: 2026-8114-4 -

Designed from scratch by our world-class R&D team and tested on the water around the globe, the PULSE is Sage?s newest fast action family of fly rods. Graphite IIIe technology ensures power and durability, providing fast action performance and a connected feel. Handcrafted right here on Bainbridge Island, the PULSE is finished with custom-designed componentry and eye-catching cosmetic details. The PULSE will be your workhorse?from freshwater to saltwater, single-hand, switch, or Spey, there?s...

8 weight 136" 4 pc. Sage Pulse Spey Rod    Pulse Rod  7130-4pc
Price: $650.00
View
Availability: In Stock 1-2 day
Item #: 2026-8136-4 -

Designed from scratch by our world-class R&D team and tested on the water around the globe, the PULSE is Sage?s newest fast action family of fly rods. Graphite IIIe technology ensures power and durability, providing fast action performance and a connected feel. Handcrafted right here on Bainbridge Island, the PULSE is finished with custom-designed componentry and eye-catching cosmetic details. The PULSE will be your workhorse?from freshwater to saltwater, single-hand, switch, or Spey, there?s...

7 weight 120" 4 pc. Sage X Spey Rod   Sage X Rod, model 7120-4, mid-weight Spey rod, steelhead, salmon, fly fishing rod, FlyFishUSA.com, The Fly Fishing Shop, Welches, Oregon
Price: $1,200.00
View
Availability: In Stock 1-2 day
Item #: 2029-7120-4 -

The new Two-Handed X rods let you experience the remarkable benefits of KonneticHD Technology through access to the more powerful lower sections of the rod, allowing for easier and more efficient load carry through the casting stroke. The shaft's significantly enhanced recovery and crisper tip stop optimize line speed to deliver long, smooth casts. The decreased vertical movement and vibrations in the blank result in a more accurate and efficient presentation. A shorter, fast action rod that...

7 weight 130" 4 pc. Sage X Spey Rod  Sage X Rod, model 7130-4, mediumweight, Spey rod, steelhead, salmon, fly fishing rod, FlyFishUSA.com, The Fly Fishing Shop, Welches, Oregon
Price: $1,200.00
View
Availability: In Stock 1-2 day
Item #: 2029-7130-4 -

The new Two-Handed X rods let you experience the remarkable benefits of KonneticHD Technology through access to the more powerful lower sections of the rod, allowing for easier and more efficient load carry through the casting stroke. The shaft's significantly enhanced recovery and crisper tip stop optimize line speed to deliver long, smooth casts. The decreased vertical movement and vibrations in the blank result in a more accurate and efficient presentation. Mark's favorite all around...

7 weight 140" 4 pc. Sage X Spey Rod   Sage X Rod, model 7140-4, medium weight, Spey rod, steelhead, salmon, fly fishing rod, FlyFishUSA.com, The Fly Fishing Shop, Welches, Oregon
Price: $1,200.00
View
Availability: In Stock 1-2 day
Item #: 2029-7140-4 -

The new Two-Handed X rods let you experience the remarkable benefits of KonneticHD Technology through access to the more powerful lower sections of the rod, allowing for easier and more efficient load carry through the casting stroke. The shaft's significantly enhanced recovery and crisper tip stop optimize line speed to deliver long, smooth casts. The decreased vertical movement and vibrations in the blank result in a more accurate and efficient presentation. Big-water 7-weight, designed for...

8 weight 90" 4 pc. Sage X Rod  Sage X Rod, model 890-4, medium weight, fly rod, steelhead, salmon, bass, saltwater, bonefish, fly fishing rod, FlyFishUSA.com, The Fly Fishing Shop, Welches, Oregon
Price: $900.00
View
Availability: In Stock 1-2 day
Item #: 2029-890-4 -

The X rod's all-new fast action taper built with Sage's KonneticHD Technology delivers greater blank recovery and a crisper tip stop - creating tighter, more efficient loops throughout all ranges of casting styles. This taper allows you to dig deeper into the rod and access the lower sections, shifting power closer to the angler. Decreased lateral and medial movement and vibrations in the blank result in a more accurate and efficient presentation, resulting in a performance driven, forgiving...

8 weight 96" 4 pc. Sage X Rod  Sage X Rod, model 896-4, medium weight, fly rod, steelhead, salmon, bass, saltwater, Coho, steelhead, fly fishing rod, FlyFishUSA.com, The Fly Fishing Shop, Welches, Oregon.
Price: $900.00
View
Availability: In Stock 1-2 day
Item #: 2029-896-4 -

The X rod's all-new fast action taper built with Sage's KonneticHD Technology delivers greater blank recovery and a crisper tip stop - creating tighter, more efficient loops throughout all ranges of casting styles. This taper allows you to dig deeper into the rod and access the lower sections, shifting power closer to the angler. Decreased lateral and medial movement and vibrations in the blank result in a more accurate and efficient presentation, resulting in a performance driven, forgiving...

8 weight 100" 4 pc. Sage X Rod   Sage X Rod, model 8100-4, medium weight, fly rod, salmon, steelhead, fly fishing rod, FlyFishUSA.com, The Fly Fishing Shop, Welches, Oregon.
Price: $900.00
View
Availability: In Stock 1-2 day
Item #: 2029-8100-4 -

The X rod's all-new fast action taper built with Sage's KonneticHD Technology delivers greater blank recovery and a crisper tip stop - creating tighter, more efficient loops throughout all ranges of casting styles. This taper allows you to dig deeper into the rod and access the lower sections, shifting power closer to the angler. Decreased lateral and medial movement and vibrations in the blank result in a more accurate and efficient presentation, resulting in a performance driven, forgiving...

8 weight 110" 4 pc. Sage X Switch Rod  Sage X Rod, model 8110-4, medium weight, switch rod, steelhead, salmon, fly fishing rod, FlyFishUSA.com, The Fly Fishing Shop, Welches, Oregon
Price: $1,100.00
View
Availability: In Stock 1-2 day
Item #: 2029-8110-4 -

The new Two-Handed X rods let you experience the remarkable benefits of KonneticHD Technology through access to the more powerful lower sections of the rod, allowing for easier and more efficient load carry through the casting stroke. The shaft's significantly enhanced recovery and crisper tip stop optimize line speed to deliver long, smooth casts. The decreased vertical movement and vibrations in the blank result in a more accurate and efficient presentation. The most popular switch model for...

8 weight 120" 4 pc. Sage X Spey Rod   Sage X Rod, model 8120-4, medium weight, Spey rod, steelhead, salmon, fly fishing rod, FlyFishUSA.com, The Fly Fishing Shop, Welches, Oregon
Price: $1,200.00
View
Availability: In Stock 1-2 day
Item #: 2029-8120-4 -

The new Two-Handed X rods let you experience the remarkable benefits of KonneticHD Technology through access to the more powerful lower sections of the rod, allowing for easier and more efficient load carry through the casting stroke. The shaft's significantly enhanced recovery and crisper tip stop optimize line speed to deliver long, smooth casts. The decreased vertical movement and vibrations in the blank result in a more accurate and efficient presentation. A very popular Scandi model for...

8 weight 130" 4 pc. Sage X Spey Rod   Sage X Rod, model 8130-4, medium weight, Spey rod, steelhead, salmon, fly fishing rod, FlyFishUSA.com, The Fly Fishing Shop, Welches, Oregon
Price: $1,200.00
View
Availability: In Stock 1-2 day
Item #: 2029-8130-4 -

The new Two-Handed X rods let you experience the remarkable benefits of KonneticHD Technology through access to the more powerful lower sections of the rod, allowing for easier and more efficient load carry through the casting stroke. The shaft's significantly enhanced recovery and crisper tip stop optimize line speed to deliver long, smooth casts. The decreased vertical movement and vibrations in the blank result in a more accurate and efficient presentation. Could become the most popular...

8 weight 140" 4 pc. Sage X Spey Rod    Sage X Rod, model 8140-4, medium weight, Spey rod, steelhead, salmon, fly fishing rod, FlyFishUSA.com, The Fly Fishing Shop, Welches, Oregon
Price: $1,200.00
View
Availability: In Stock 1-2 day
Item #: 2029-8140-4 -

The new Two-Handed X rods let you experience the remarkable benefits of KonneticHD Technology through access to the more powerful lower sections of the rod, allowing for easier and more efficient load carry through the casting stroke. The shaft's significantly enhanced recovery and crisper tip stop optimize line speed to deliver long, smooth casts. The decreased vertical movement and vibrations in the blank result in a more accurate and efficient presentation. This may become the ultimate...

9 weight 90" 4 pc. Sage X Rod  Sage X Rod, model 990-4, medium weight, fly rod, salmon, steelhead, bonefish, saltwater, fly fishing rod, FlyFishUSA.com, The Fly Fishing Shop, Welches, Oregon.
Price: $900.00
View
Availability: In Stock 1-2 day
Item #: 2029-990-4 -

The X rod's all-new fast action taper built with Sage's KonneticHD Technology delivers greater blank recovery and a crisper tip stop - creating tighter, more efficient loops throughout all ranges of casting styles. This taper allows you to dig deeper into the rod and access the lower sections, shifting power closer to the angler. Decreased lateral and medial movement and vibrations in the blank result in a more accurate and efficient presentation, resulting in a performance driven, forgiving...

9 weight 120" 4 pc. Sage X Spey Rod  Sage X Rod, model 9120-4, heavy weight, Spey rod, steelhead, salmon, fly fishing rod, FlyFishUSA.com, The Fly Fishing Shop, Welches, Oregon
Price: $1,200.00
View
Availability: In Stock 1-2 day
Item #: 2029-9120-4 -

The new Two-Handed X rods let you experience the remarkable benefits of KonneticHD Technology through access to the more powerful lower sections of the rod, allowing for easier and more efficient load carry through the casting stroke. The shaft's significantly enhanced recovery and crisper tip stop optimize line speed to deliver long, smooth casts. The decreased vertical movement and vibrations in the blank result in a more accurate and efficient presentation. A popular size for Chinooks, and...

9 weight 140" 4 pc. Sage X Spey Rod Sage X Rod, model 9140-4, heavy weight, Spey rod, steelhead, salmon, fly fishing rod, FlyFishUSA.com, The Fly Fishing Shop, Welches, Oregon
Price: $1,200.00
View
Availability: In Stock 1-2 day
Item #: 2029-9140-4 -

The new Two-Handed X rods let you experience the remarkable benefits of KonneticHD Technology through access to the more powerful lower sections of the rod, allowing for easier and more efficient load carry through the casting stroke. The shaft's significantly enhanced recovery and crisper tip stop optimize line speed to deliver long, smooth casts. The decreased vertical movement and vibrations in the blank result in a more accurate and efficient presentation. A popular size for Alaskan Kings,...