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Beulah has become one of the hottest rod companies at The Fly Fishing Shop in Welches, Oregon for very good reasons. Beulah rods are extremely high-tech featuring three different types of graphite and boron stringers in the blank construction. Additionally, these have the best fitting ferrules found on any rods. This helps transmit power smoothly and they stay together while casting without messy tape. The most surprising feature of Beulah rods is their craftsmanship. Rubberized cork accents in the handles, four color wraps, and impeccable epoxy work are features that are found only on expensive custom rods. Beulah rods cost 2/3's the price, are lightweight in the hand, are usually available for immediate delivery, and often outperform their custom counterparts.
Beulah rods are top drawer. In the Beulah design room, nothing is left to chance. Then samples are distributed among Beulah's pro-staff, which are some of the most driven and dedicated professional guides out there. Guys like Bruce Berry, Nick Rowell, and current World Champion Spey distance caster Travis Johnson. The Beulah team is one of the best trained and outfitted teams in the business.And then there is the heart of the Beulah Company, owners James Shaughnessy and his wife Margaret. Margaret holds the all time fly rod record for roosterfish. James has ran a guide service on Mexico's Baja Peninsula for many years. The broad base of this team gives Beulah insights into rod design that few other rod builders have.