IT ALL BEGAN OVER 35 YEARS AGO ON A LITTLE ISLAND NESTLED IN THE SHADOW OF THE OLYMPIC MOUNTAINS…

Founded in 1980 by renowned rod designer Don Green and quickly joined by Bruce Kirschner (formerly of K2 Skis), Sage was created with one idea in mind - to build the world's finest performance fly fishing equipment. Using innovative, world-class materials and years of experience gained while working with Fenwick and Grizzly rod companies, Don revolutionized the fly fishing world.


When Sage started business on Bainbridge Island, WA it was first known as Winslow Rod Company, named after the small town on Bainbridge Island. Although the name quickly changed to Sage, the location on Bainbridge Island is still the same today. Starting with just six employees and about 1,500 square feet dedicated to manufacturing, today Sage has grown to 175 employees working in a 30,000 square foot space. The following story sheds light on Sage throughout the past 4 decades.

First, it’s important to understand the ethos that has been constant at Sage since the beginning: Perfecting Performance and the emphasis on design and function. The philosophy was simply: specialty product for specialty anglers.

Years of fly fishing experience had taught Don that fly rods should never run out of "power." While there might be fishing scenarios where the full power and flex of a fly rod were not utilized by the angler, the best designs were those that always held power in reserve. Hence the name Reserve Power was given to the new style of fly rod Don developed using graphite to create high line speed for extra-long casts or windy conditions. The name was abbreviated to the RP. Released in 1983, this was the first major fly rod series released by Sage, and the RP family, built with Sage’s Graphite II Technology, quickly became the most talked about fly rods in the world.



Recognizing that different fishing scenarios require different rod actions, in 1987 Don designed the now legendary LL Series of moderate action fly rods in 2-5-weight rods for the light-line angler.

The initial success of the Graphite II Technology and the RP and LL didn’t stall the innovation. Don continued to tinker, introducing Graphite III Technology and the RPL series in 1989. By the early 90s, the RPL was the high performance standard of fly anglers everywhere.

Also in 1989, Sage brought to the marketplace the first series of fly rods built specifically for the unique challenges of the saltwater angler. The RPLX fly rods, built for line weights 8-12, almost instantly became the standard of modern saltwater angling experience.

Finally, working with some of the finest two-handed fly casters in the world, Sage introduced a complete line of spey and European-style double-hand rods, a series that rounded out Sage's family of fly rods. Now, anglers around the world could find a performance fly rod for whatever their needs might be.

Through the 1990s and 2000s, Sage continued lead the industry in fly rod material innovation and design. The challenge became not what could be put in a rod, but what could be taken out. The innovation continued with the Graphite IIIe Technology XP in 2000, the Generation 5 Technology Z-Axis in 2007, the Konnetic Technology ONE in 2012, and the KonneticHD Technology X in 2017. Through the decades, Sage remained focused on the specific needs of the specialty angler, introducing ultra-fast action rods like the TCX and METHOD, light line rods like the TXL and Little ONE, slow and moderate action rods like the CIRCA and MOD, species-specific rods like the BASS, PIKE, and MUSKY, and technique-specific rods like the ESN. The focus has always been the experience, and creating the right performance rod for every situation.

While overshadowed by Sage’s rod innovation and expertise, Sage has designed and manufactured reels since the introduction of the 500 Series in 1984. The same meticulous design, attention to detail, and “form follows function” mantra from Sage’s rod design and manufacturing drives Sage’s reel innovation.

For over three decades, Sage has been an industry leader in reel design. In the early years, Sage partnered with world-class reel manufacturers including Hardy and Dannielsson, as well as ownership of Lamson in the mid-1990s. But the noticeable leap came in 2001 with the introduction of the 3000 Drag Series. Featuring a Sealed Carbon System Drag (SCS) using exclusive high-grade USA carbon, the 3000 Drag was a game changer for Sage and the angler looking for a high performance drag system. Sage pioneered the use of carbon in a drag system, a far superior material that is durable, consistent, lightweight, and reliable.


SCS Drag was the first of many reel innovations Sage has introduced to the reel category. One Revolution Drag knobs, carbon fiber spools with stable resins, unique quick release spool mechanisms, ultra-light click reel systems and now industry-standard features like large and concave arbors are a few examples of Sage’s contribution to reel design. Sage’s material, design, and manufacturing expertise combine with continued partnerships with the world’s finest component suppliers and manufacturers to achieve Sage’s ultimate goal of Precise Control.


Today, Sage continues to seek performance advantages through new materials and designs. Since Sage handcrafted our first rod in 1980, Perfecting Performance has been the ethos. It steers Sage’s never-ending pursuit of new material technologies, innovation of rod actions, and engineering of reel designs. It’s reflected in Sage’s lifetime warranty and customer service experience. It fuels Sage’s stewardship of the watersheds we enjoy and the engagement with the fly fishing community. It inspires the Sage team to share ideas, push boundaries, and find beauty in the details. And drives Sage’s commitment to US craftsmanship, and the shared passion for the art of fly fishing.

Products 1-24 of 112
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10 weight 90" 4 pc. Sage Pike Rod  Pike Rod 4pc
Price: $695.00
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Availability: In Stock
Item #: 2014-1090-4 -

Serious fly rods built to hunt giant swimming carnivores!In recent years, there has been a significant rise in the popularity of pike and muskyfly fishing. Pike fishing has especially grown in European and Scandinavian fisheries.Based on this demand and the success of the 7'11" BASS II family, Sage is introducingtwo new rods targeted specifically at pike and musky fishing. Based on the fast action,powerful BASS II rods, the PIKE and MUSKY rods come in a 9' length to better handleheavy fly...

11 weight 90" 4 pc. Sage Musky Rod Musky Rod 4pc
Price: $695.00
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Availability: In Stock
Item #: 2014-1190-4 -

230 grain, 711" 4 pc. Sage Bass II Bluegill Rod Bass II Bluegill Series
Price: $550.00
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Availability: In Stock
Item #: 2014-230-4 -

This rod was built to deliver maximum performance with the smaller members of the spiny-ray family with poppers, wet flies and nymph. Everyone knows if bluegills weighed 20-pounds, they would be called Permit.Rod weight: 3 7/16 Ounces.

Circa Rod Circa Rod
Sale!
Retail: $850.00
Price: $510.00
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Availability: In Stock
Item #: 2017- -

In pursuit of fast, Sage reinvented slow.The CIRCA rod with Konnetic technology is a game changer in the slow-action style of dry fly fishing. Its hypnotically smooth slower tempo combined with crisp and precise loading and unloading of each cast results in unmatched accuracy and delicate presentations. The CIRCA is a perfect addition to your rod collection, allowing you to approach a river with stealthy, short-range accuracy.

Sage MOD 290-4, handle picture.
Price: $850.00
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Availability: In Stock
Item #: 2023-290-4 -

3 weight 76" 4 pc. Sage Pulse Rod  Pulse Rod  7130-4pc
Price: $450.00
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Availability: In Stock
Item #: 2026-376-4 -

Designed from scratch by our world-class R&D team and tested on the water around the globe, the PULSE is Sage?s newest fast action family of fly rods. Graphite IIIe technology ensures power and durability, providing fast action performance and a connected feel. Handcrafted right here on Bainbridge Island, the PULSE is finished with custom-designed componentry and eye-catching cosmetic details. The PULSE will be your workhorse?from freshwater to saltwater, single-hand, switch, or Spey, there?s...

0 weight 82" 4 pc. Sage Little ONE Rod  LITTLE ONE Rod Single Handed
Price: $850.00
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Availability: In Stock
Item #: 2012-082-4 -

SAGE'S AWARD-WINNING ONE FAMILY IS NOW AVAILABLE FOR THE ENJOYMENT OF ULTRA-LIGHT ENTHUSIASTS.Affectionately nicknamed the "LITTLE" ONE by their internal team, the newest member of Sage's flagship rod family takes ultra-light fly fishing to a new level of performance. Konnetic Technology- allows for a smaller rod diameter and slimmer profile without sacrificing high line speed and smooth tracking for effortless and accurate casts. The already impossibly light blank is coupled with an...

3 weight 76" 4 pc. Sage X Rod Sage X Rod,  model 376-4, ultralight fly rod,  trout rod, fly fishing rod, FlyFishUSA.com, The Fly Fishing Shop, Welches, Oregon
Price: $895.00
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Availability: In Stock
Item #: 2029-376-4 -

The X rod's all-new fast action taper built with Sage's KonneticHD Technology delivers greater blank recovery and a crisper tip stop - creating tighter, more efficient loops throughout all ranges of casting styles. This taper allows you to dig deeper into the rod and access the lower sections, shifting power closer to the angler. Decreased lateral and medial movement and vibrations in the blank result in a more accurate and efficient presentation, resulting in a performance driven, forgiving...

Handle for Sage Motive Rod, 690-4
Price: $425.00
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Availability: In Stock
Item #: 2019-690-4 -

Sage's all-new MOTIVE saltwater rods are ideal for seasoned saltwater fans looking to complement their rod arsenal, and fly fishers new to the salt who want to experience the many hard-fighting species without breaking the bank. Constructed of time-proven materials and embodying Sage's immense saltwater experience, the MOTIVE features a powerful but smooth fast action that loads quickly to deliver heavy saltwater flies with the accuracy the sport demands. Light and responsive, you feel...

10 weight 90" 4 pc. Sage Method Saltwater Rod Method 4 piece Rods
Price: $850.00
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Availability: In Stock
Item #: 2018-1090-4 -

290 grain, 711" 4 pc. Sage Bass II Smallmouth Rod Bass II Smallmouth Series
Price: $550.00
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Availability: In Stock
Item #: 2014-290-4 -

This is the lighter of the two Sage bass rods. It was designed for average West Coast bass (2 to 5-pounds). But as you can see by the picture, it is well able to deliver the goods to larger Southern bucketmouths as well. This may well be the best all around bass buggin' rod ever produced...and it is tournament legal too.Rod weight: 3 1/2 Ounces.

Handle for Sage Salt Rod 690-4.
Sale!
Retail: $850.00
Price: $475.00
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Availability: In Stock
Item #: 2020-690-4 -

We've used a lot of rods in the salt. Our adventures cover the gambit from tiny bonefish to behemoth marlins. Sage rods give maximum performance with unequaled reliability. SALT is a quantum leap over any saltwater fly rods ever produced. The blanks are noticeably lighter in weight, yet stronger and more resilient. Why Sage SALT? On the flats, blue water, or anywhere in between, your first shot is always the best. SALT is Sage's first saltwater rod created with their revolutionary Konnetic...

3 weight 90" 4 pc. Sage X Rod Sage X Rod,  model 390-4, ultralight fly rod,  trout rod, fly fishing rod, FlyFishUSA.com, The Fly Fishing Shop, Welches, Oregon
Price: $895.00
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Availability: In Stock
Item #: 2029-390-4 -

The X rod's all-new fast action taper built with Sage's KonneticHD Technology delivers greater blank recovery and a crisper tip stop - creating tighter, more efficient loops throughout all ranges of casting styles. This taper allows you to dig deeper into the rod and access the lower sections, shifting power closer to the angler. Decreased lateral and medial movement and vibrations in the blank result in a more accurate and efficient presentation, resulting in a performance driven, forgiving...

Sage MOD 390-4, handle picture.
Price: $850.00
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Availability: In Stock
Item #: 2023-390-4 -

1 weight 82" 4 pc. Sage Little ONE Rod   LITTLE ONE Rod Single Handed
Price: $850.00
View
Availability: In Stock
Item #: 2012-182-4 -

SAGE'S AWARD-WINNING ONE FAMILY IS NOW AVAILABLE FOR THE ENJOYMENT OF ULTRA-LIGHT ENTHUSIASTS.Affectionately nicknamed the "LITTLE" ONE by their internal team, the newest member of Sage's flagship rod family takes ultra-light fly fishing to a new level of performance. Konnetic Technology- allows for a smaller rod diameter and slimmer profile without sacrificing high line speed and smooth tracking for effortless and accurate casts. The already impossibly light blank is coupled with an...

3 weight 86" 4 pc. Sage Pulse Rod  Pulse Rod  7130-4pc
Price: $450.00
View
Availability: In Stock
Item #: 2026-386-4 -

Designed from scratch by our world-class R&D team and tested on the water around the globe, the PULSE is Sage?s newest fast action family of fly rods. Graphite IIIe technology ensures power and durability, providing fast action performance and a connected feel. Handcrafted right here on Bainbridge Island, the PULSE is finished with custom-designed componentry and eye-catching cosmetic details. The PULSE will be your workhorse?from freshwater to saltwater, single-hand, switch, or Spey, there?s...

3 weight 100" 4 pc. Sage Pulse Rod   Pulse Rod  7130-4pc
Price: $450.00
View
Availability: In Stock
Item #: 2026-3100-4 -

Designed from scratch by our world-class R&D team and tested on the water around the globe, the PULSE is Sage?s newest fast action family of fly rods. Graphite IIIe technology ensures power and durability, providing fast action performance and a connected feel. Handcrafted right here on Bainbridge Island, the PULSE is finished with custom-designed componentry and eye-catching cosmetic details. The PULSE will be your workhorse?from freshwater to saltwater, single-hand, switch, or Spey, there?s...

2 weight 82" 4 pc. Sage Little ONE Rod   LITTLE ONE Rod Single Handed
Price: $850.00
View
Availability: In Stock
Item #: 2012-282-4 -

SAGE'S AWARD-WINNING ONE FAMILY IS NOW AVAILABLE FOR THE ENJOYMENT OF ULTRA-LIGHT ENTHUSIASTS.Affectionately nicknamed the "LITTLE" ONE by their internal team, the newest member of Sage's flagship rod family takes ultra-light fly fishing to a new level of performance. Konnetic Technology- allows for a smaller rod diameter and slimmer profile without sacrificing high line speed and smooth tracking for effortless and accurate casts. The already impossibly light blank is coupled with an...

Sage MOD 486-4, handle picture.
Price: $850.00
View
Availability: In Stock
Item #: 2023-486-4 -

Handle for Sage Motive Rod, 790-4
Price: $425.00
View
Availability: In Stock
Item #: 2019-790-4 -

Sage's all-new MOTIVE saltwater rods are ideal for seasoned saltwater fans looking to complement their rod arsenal, and fly fishers new to the salt who want to experience the many hard-fighting species without breaking the bank. Constructed of time-proven materials and embodying Sage's immense saltwater experience, the MOTIVE features a powerful but smooth fast action that loads quickly to deliver heavy saltwater flies with the accuracy the sport demands. Light and responsive, you feel...

4 weight 86" 4 pc. Sage X Rod  Sage X Rod,  model 486-4, lightweight fly rod, trout rod, pan fish rod, fly fishing rod, FlyFishUSA.com, The Fly Fishing Shop, Welches, Oregon
Price: $895.00
View
Availability: In Stock
Item #: 2029-486-4 -

The X rod's all-new fast action taper built with Sage's KonneticHD Technology delivers greater blank recovery and a crisper tip stop - creating tighter, more efficient loops throughout all ranges of casting styles. This taper allows you to dig deeper into the rod and access the lower sections, shifting power closer to the angler. Decreased lateral and medial movement and vibrations in the blank result in a more accurate and efficient presentation, resulting in a performance driven, forgiving...

Handle for Sage Salt Rod 790-4.
Sale!
Retail: $850.00
Price: $475.00
View
Availability: In Stock
Item #: 2020-790-4 -

We've used a lot of rods in the salt. Our adventures cover the gambit from tiny bonefish to behemoth marlins. Sage rods give maximum performance with unequaled reliability. SALT is a quantum leap over any saltwater fly rods ever produced. The blanks are noticeably lighter in weight, yet stronger and more resilient. Why Sage SALT? On the flats, blue water, or anywhere in between, your first shot is always the best. SALT is Sage's first saltwater rod created with their revolutionary Konnetic...

330 grain, 711" 4 pc. Sage Bass II Largemouth Rod Bass II Largemouth Series
Price: $550.00
View
Availability: In Stock
Item #: 2014-330-4 -

Do you speak with a drawl & say "You all?" Do the sloughs in your neighborhood contain bass that sometimes feed on young gators for their livin'? If the answer is yes, then you might want to consider one of these muscle rods for your next bass hunt. This 330-grain rod is made to throw the larger flies and hoist the largest largemouth bass. Also a great rod for snook and baby tarpon.Rod weight: 3 5/8 Ounces.

11 weight 90" 4 pc. Sage Method Saltwater Rod  Method 4 piece Rods
Price: $850.00
View
Availability: In Stock
Item #: 2018-1190-4 -